6 Ways to Generate the Best MLM Leads

Effective Multi Level Marketing Lead Generation
From Lisa Willard, for About.com

Leads are essential for any successful network marketing business. But where do you find the best multi-level marketing (MLM) leads? Is it lead generation, or do you buy leads? What’s the best way? Good question.

You need prospects for your business and customers to purchase products. Without the two, your business will not exist. So what is the answer?

Should you generate your own, or should you buy leads from a respectable leads company?
The answer isn’t as simple as you may think. Generating leads and having people come to you is the best scenario. And it works. It does take time. But in the end, it gets results.

Generating the best MLM leads is both a skill and an art that can be learned. One of the important factors to remember is that you are talking to real people. It’s not about you. It’s about them. Find out their feelings, their goals and wants. Then provide a solution. Build a relationship and then a partnership.

The fact is most people don’t care about your company, pay plan, etc. They care about finding a solution to their problem.

The good news. You can produce your own MLM leads. Today, the Internet has allowed us to do just that. There are many different ways to product the best MLM leads, but here are a few of my favorites:

1. A Personal Website.
Learn to sell yourself. Why should someone join you? What makes you unique? And what value and expertise do you bring to the partnership? Answer these questions on your Website. Sell “you.”

2. Use an Auto responder.
As leads visit your Website, offer a “free report or newsletter.” This will build your subscriber list and allow you to communicate with your prospects. Use it to provide valuable information. Timing is everything. If the timing isn’t right today, it may be next year. Be that person who has stayed in touch.

3. Have a plan.
You will need to set goals and stick to them. Be consistent and stay focused.

4. Write articles.
Article writing is a great avenue for building a presence online. Submit these articles to e-zines and newsletters. Articles are powerful because you can present yourself as an expert in your industry.

5. Create a blog.
Blogging is fun and it allows you to write freely to your niche. Blog posts can be various lengths. Blog regularly and watch your traffic grow.

6. Learn to Squidoo.
Anyone can do it. It’s simple, fun and it allows you to monetize your marketing. I’ve created some of my best MLM leads through Squidoo.
Generating the best MLM leads is a process that won’t happen over night. But it will happen. Pick one or two lead generating avenues and master those. Then, when you are ready add one more and repeat.